I’m a curious person with a deep love for learning.
My curiosity has led me to teaching overseas, grant writing for an ed-tech nonprofit, B2B freelance writing, and digital marketing at a venture studio. The common thread? A love for solving problems through communication and systems. That’s what drew me into content marketing—and more recently, into AI and automation.
These days, I provide fractional content marketing services with a focus on SEO/AEO, content operations, and workflow design.
I especially love working with founders and mission-driven teams building something meaningful. If that’s you, feel free to say hi.
My stance on AI
AI is only as valuable as the input it receives. I don’t see it as a shortcut to churn out meaningless content. Instead, I believe that with the right direction, AI can help produce sharper ideas, better drafts, and more efficient processes.
What I do
🧠 Content Strategy
For businesses that are struggling to see results from their existing content, I give guidance and direction. That happens in the form of:
- SEO content audits
- SEO keyword research
- Competitor analysis
- Customer research
- Email strategy (Fun fact: I put together the email deliverability course Own the Inbox with Demand Curve and Drew Price, from research to scripting to creating slides.)
⚙️ Content & Admin Operations
I design and build operational workflows that eliminate bottlenecks and free up your team’s time. Below are examples of workflows I’ve helped automate:
- Turn AI-generated meeting notes into project management software tasks
- Simplify client intake forms and new project setup from manual folder/file creation
- Create document templates for repeat work processes
I enjoy trying all kinds of software tools and platforms. Here are some of my current favorites:
- ClickUp (Nerd alert: I’m a verified ClickUp power user. 🤓)
- Descript
- Notion
- Webflow
- Zapier
✏️ Content Execution (Writing & Editing)
I love diving deep into research to make sense of complex topics—and then sharing that information in an understandable way. (You can catch me rabbit-holing on all kinds of subjects in my free time.)
Here are a few pieces that I’m especially proud of:
- How SaaS Founder Bernard Huang Grew Clearscope – a deep dive into the growth tactics used to grow one of the best-known SEO tools, Clearscope
- Marketing Psychology: How to Influence Buyer Behavior – a 7,000-word playbook about the cognitive biases that influence our buying behaviors
- Man vs. Machine: Can AI Transcribe Win/Loss Interviews Better Than a Human Service? – a detailed breakdown of one research firm’s test of AI and human transcription services
I also love telling people’s stories. (Some people call that ghostwriting.) Here’s my own story about how I got into content marketing without a marketing background.
What I dabble in
Besides content marketing, I enjoy working on a variety of other creative projects, including:
- Sketch Pad, my newsletter of visual recaps about great content—like podcasts and webinars. I also share my recaps and other learnings on X (Twitter).
- Taiwan Data Stories, a collaborative project that shares Taiwanese culture through interactive, data-rich content.
- Making art! I’ve been drawing since childhood and leaned more into painting in high school. Nowadays, I enjoy working with both digital and traditional art.
- AI experimentation. I tinker with different AI tools for random projects, like building apps in Lovable and testing ChatGPT as a sleep consultant for my baby.